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Crafting and executing strategy : the quest for competitive advantage concepts and cases

Crafting and executing strategy : the quest for competitive advantage concepts and cases

Arthur A. Thompson (Pengarang)

Edisi edisi kedelapan belas
Penerbit New York : McGraw Hill, 2020
Deskripsi Fisik xlviii : ilustrasi ; 28 cm
ISBN 9780071317009
Subjek Manajemen Strategi
Bahasa Inggris
Call Number R/658.401 THO c

Tersedia di:

Perpustakaan Jakarta - Cikini
Baca di tempat: 3

Deskripsi

Crafting & Executing Strategy 22e has a long-standing reputation of being the most teachable text. Its engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice include the clearest presentation of the value-price-cost framework. Our co-author, Margaret Peteraf, a highly regarded researcher, helped integrate both the resource-based view of the firm from the perspective of both single-business and multi-business strategies.

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