Business communication today - global edition - fifteenth edition

Business communication today - global edition - fifteenth edition

Courtland L. Bovee, John V. Thill

Bisnis komunikasi
Detil Buku
Edisi Edisi kelimabelas
Penerbit United Kingdom : Pearson, 2021
Deskripsi Fisik 704 Halaman : Ilustrasi ; 27 cm
ISBN 9781292353142
Subjek Bisnis komunikasi
Bahasa Inggris
Call Number R/652 BOV b
Deskripsi
Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless communication skills such as listening, presenting, and writing. With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organisation, the text introduces, develops, and reviews major concepts to maximise students' understanding of the material.
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