Strategic Management : Concepts and Cases

Belum ada ulasan untuk buku ini.

Jadilah yang pertama untuk mengulas!

Strategic Management : Concepts and Cases

David, R. Fred

STRETEGIC MANAGEMENT = MANAJEMEN STRATEGI ; STRATEGIC PLANING = RENCANA STRATEGIS

Detil Buku

Edisi -

Penerbit Harlow, Ess : Pearson Education Limited, 2015

Deskripsi Fisik 682 p. : illus ; 28 cm

ISBN 978-1-292-001689-4

Subjek STRETEGIC MANAGEMENT = MANAJEMEN STRATEGI ; STRATEGIC PLANING = RENCANA STRATEGIS

Bahasa Indonesia

Call Number R/658.401 DAV s

Deskripsi

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts. In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management: Concepts captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises. The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.