Retail management :  a strategic approach

Retail management : a strategic approach

Berman, Barry (Pengarang) ; Joel R. Evans (Pengarang)

Strategi Manajemen
Detil Buku
Edisi edisi kesepuluh
Penerbit Amerika : Pearson Prentice Hall, 2007
Deskripsi Fisik xxi, 682 halaman : ilustrasi ; 28 cm
ISBN 0131870165
Subjek Strategi Manajemen
Bahasa Inggris
Call Number R/658.401 BER r
Deskripsi
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making. The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy.
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