E-commerce 2021-2022 : business. technology. society.

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E-commerce 2021-2022 : business. technology. society.

Laudon, Kenneth C. (Pengarang) ; Traver, Carol Guercio (Pengarang)

Electronic Commerce -- Internet Marketing -- Teknologi Informasi

Detil Buku

Edisi Edisi ketujuhbelas

Penerbit United States : Pearson, 2022; © Kenneth C. Laudon and Carol Guercio Traver, 2022

Deskripsi Fisik 910 halaman : ilustrasi ; 26 cm

ISBN 9781292409313

Subjek Electronic Commerce -- Internet Marketing -- Teknologi Informasi

Bahasa Inggris

Call Number R/658.84 LAU e

Deskripsi

Bibliografi: halaman 881-882 ; Indeks: halaman 883-910 ; E-commerce: business, technology, society, presents the most up-to-date and comprehensive overview of the subject available to students today. In every annual edition, Laudon and Traver present a realistic view of and a critical perspective on the world of e-commerce, one that encompasses both familiar brands and exciting new startups, as well as topics that have made headlines around the globe. Updated to include the very latest business and marketing intelligence, E-commerce offers the strong conceptual framework necessary to engage with this everchanging field. E-commerce 2021-2022 continues to focus on current trends in e-commerce infrastructure, security threats, privacy issues, and social networks. Additionally, this edition explores the dramatic impact of the COVID-19 pandemic on a number of things including streaming services, small businesses, supply chains, and the infrastructure of the Internet. This seventeenth edition includes the following features to build a student's cognitive ability and analytical skills.