Edisi
10th ed.
Penerbit
New York : McGraw-Hill Irwin, 2011
Deskripsi Fisik
xviii, 830 p. : Illus ; 27 cm.
ISBN
9780071221122
Subjek
MARKETING - MANAGEMENT -- MARKETING - MANAGEMENT - CASE STUDIES
Bahasa
Inggris
Call Number
658.8 PET m ; R/658.8 PET m