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https://perpustakaan.jakarta.go.id/book/detail?cn=INLIS000000000847986
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Marketing management : knowledge and skills
PETER, J. Paul. ; DONNELLY, James H.
Edisi
10th ed.
Penerbit
New York : McGraw-Hill Irwin, 2011
Deskripsi Fisik
xviii, 830 p. : Illus ; 27 cm.
ISBN
9780071221122
Subjek
MARKETING / MANAGEMENT / MARKETING / MANAGEMENT / CASE STUDIES
Bahasa
Inggris
Call Number
658.8 PET m ; R/658.8 PET m
Tersedia di:
Perpustakaan Jakarta - Cikini
Baca di tempat: 1
Deskripsi
Index P. 802-830 ; Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus of the text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.
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