Marketing management : knowledge and skills

PETER, J. Paul. ; DONNELLY, James H.

MARKETING / MANAGEMENT / MARKETING / MANAGEMENT / CASE STUDIES

Edisi 11th ed.

Penerbit New York : McGraw-Hill Irwin, 2013

Deskripsi Fisik xvii, 796 p. : ill. ; 27 cm.

ISBN 978-0-07-131555-5

Subjek MARKETING / MANAGEMENT / MARKETING / MANAGEMENT / CASE STUDIES

Bahasa Inggris

Call Number 658.8 PET m

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00005215977

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Cikini Umum - Lantai 4 dan Lantai 5

658.8 PET m

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00005215978

Tersedia

Cikini Umum - Lantai 4 dan Lantai 5

658.8 PET m

Koleksi Umum

00005215979

Tersedia

Cikini Umum - Lantai 4 dan Lantai 5

658.8 PET m

Koleksi Umum

Deskripsi

Index P. 778-796 ; Marketing Management, 11e, is a text and casebook written by Peter and Donnelly. It is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students knowledge of marketing management and to advance their skills in developing successful marketing strategies. The six stage learning approach is the focus of the text. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.