Well, that’s what I think going to happen. Of course right now some 14 years old in a basement somewhere might be inventing something that changes thing in ways that I literary can’t think of. Nonetheless, the above themes are the ones thath are emphasized in this 10th edition The Dynamics of Mass Communication. In that connection, once again events have shown that I was unusually prescient back in the early 1980s to include the word “ dynamic” in the book title. The media world has never been more dynamic than it is now, and I reirate what I wrote in the preface for the 9th edition : It’s important for today student to know something about the new media environment that will confront theem the they graduate, no matter what their career direction