International business : competing in global marketplace 8e

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International business : competing in global marketplace 8e

HILL, Charles W. L.

Bisnis

Detil Buku

Edisi Eight Edition

Penerbit New York : McGraw Hill, 2011

Deskripsi Fisik xxiii, 718 Halaman : Ilustrasi ; 27 cm.

ISBN 9780071220835

Subjek Bisnis

Bahasa Inggris

Call Number R/650 HIL i

Deskripsi

Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill’s: International Business is known for its strong emphasis on strategy, and for maintaining a tight integrated flow between chapters. Hill’s book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author’s passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.