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Introduction to retailing
LUSCH, Robert F ; DUNNE, Patrick M; CARVER, James R
RETAIL TRADE = PERDAGANGAN RITEL
Detil Buku
Edisi
7th ed
Penerbit
: South-Western, Cengage Learning, 2011
Deskripsi Fisik
xxiv, 628 p. : ilus. ; 25 cm.
ISBN
978-0-538-75507-8
Subjek
RETAIL TRADE = PERDAGANGAN RITEL
Bahasa
Indonesia
Call Number
658.8 LUS i ; R 381.1 LUS i
Deskripsi
The new, Seventh Edition of INTRODUCTIN TO RETAILING, International Edition combines the text's signature in-depth coverage of fundamental retailing principles with cutting-edge updates on the latest trends and practices in today's fast-paced retail market. Packed with real-world examples and behind-the-scenes insights, the text vividly captures the excitement of the high-energy retail trade, with special emphasis on the impact of the Internet and continuing changes in the global economy. Authors Lusch, Dunne, and Carver draw on their expertise as seasoned instructors and retail authorities, including abundant, real-world examples and case studies to help students understand the intricacies of retail management.
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