In this textbook, our goal is to introduce students to accounting in a way that demonstrates the importance of accounting to society and the relevance of accounting to their future careers. We strive to teach students those things that they really need to know, and to do it in a way that maximizes their opportunities for successful completion of the course. In this textbook, we also include other proven pedagogical tools to help students learn accounting concepts and apply them to dicision making in the business world.