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CARPENTER, Mason A. ; SANDERS, Wm Gerard
MANAGEMENT=MANAJEMEN ; STRATEGIC PLANNING MANAGEMENT=MANAJEMEN STRATEGI PERENCANAAN
Detil Buku
Edisi
2nd Ed
Penerbit
Upper Saddle River, New Jersey. : Pearson Prentice Hall, 2009.
Deskripsi Fisik
885 p., ill. ; 27 cm.
ISBN
978-0-13-500934-5
Subjek
MANAGEMENT=MANAJEMEN ; STRATEGIC PLANNING MANAGEMENT=MANAJEMEN STRATEGI PERENCANAAN
Bahasa
Indonesia
Call Number
R/658.401 CAR s
Deskripsi
Strategic management is the process by which a firm managers formulations and implementation of its strategy. But we still need to ask ourselves : What is the goal of strategic management? What does “having the strategy” mean? Even we’re pretty sure that we have a strategy and goal for it, how do we know whether we have a good strategy or a bad one? You may wonder it is important to study strategy when your carrer is unlikely to begin at the level of strategic leadership. From a practical standpoint, employers expect you to be functionally fluent in accounting, marketing, or some other specialization.
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https://perpustakaan.jakarta.go.id/book/detail?cn=JAKPU%2F11110000000964
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