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FITZSIMMONS, James A. ; FITZSIMMONS, Mona J.

Edisi 7th ed
Penerbit New York : McGraw-Hill, 2011
Deskripsi Fisik xvii, 541 p.,ill. ; 27 cm.
ISBN 978-007-128927--6
Subjek SERVICE MARKETING MANAGEMENT=PELAYANAN/MANAJEMEN PEMASARAN
Bahasa Indonesia
Call Number 658.8 FIT s

Tersedia di:

Perpustakaan Jakarta - Cikini
Baca di tempat: 2
Perpustakaan Jakarta Utara - Koja
Dapat dipinjam: 2

Deskripsi

Balancing conceptual and applied coverage of all aspects of the management and operation of services, Service Management has maintained the position as market leader through five previous editions. It is the most comprehensive and widely used introduction to service operations on the market, written by one of the top authorities on the subject, and it is designed to develop students' skills in both strategic and operational issues pertaining to services. New material on professional service firms highlights IBM’s initiative to establish a Service Science, Management, and Engineering discipline. The sixth edition also offers the latest information on Six-Sigma and RFID, as well as recent developments in other important industry topics. Text coverage spans both qualitative and quantitative aspects of service management and offers flexibility in courses, offering varying approaches to the study of service operations.

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