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Basic marketing : a marketing strategy planning approach (Eighteenth Edition)
PERREAULT, William D. ; CANNON, Joseph P. ; MCCARTHY, E. Jerome
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Deskripsi
This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. We take that point of view seriously and believe in practicing what we preach. So you can trust that this new edition of Basic Marketing and all of the other teaching and learning materials that accompany it will satisfy your needs. We are excited about this 18th edition of Basic Marketing and hope that you will be as well. In developing this edition, we have made hundreds of big and small additions, changes, and improvements in the text and all of the supporting materials that accompany it. We will highlight some of those changes in this preface, but first it’s useful to put this newest edition in longer-term perspective.
Ulasan
Buku Rekomendasi Lainnya
OTONOMI daerah
The future diary vol. 8
ESUNO, Sakae
Ekonomi mikro dan implementasinya
SAWITRI, Dyah
High kick 3 : saatnya pergi ke tempat pelatihan
Jo Jae-Ho ; Eun Ha Soo ; Endah Nawang Novianti
Sensor Magnetik Giant Magnetoresistance
Yulkifli ; Ramli
Merawat dan Memperbaiki Sendiri Sistem Komputer dan Laptop
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Permainan cerdas & kreatif
Djoko 'Terong' Susilo (Pengarang) ; E. Martanto (Pengarang)
Menyelami dalamnya samudra istighfar
Taufiqurrahman al-azizy ; Mursydah ;
Ken arok - ken dedes
Abdul Soekarno (Pengarang)
Aku dan teaterku
Nani Tandjung ; Afif Awwally Fajr (desain sampul) ; Dana Sumarna (editor)
Ichtisar sedjarah sastra Indonesia
Ajip Rosidi (Pengarang)
Kotak makan kesayanganku
Cipta Rumsari (Pengarang) ; Asep Saefudin (Pengarang) ; Muhammad Hasbi (Pengarang) ; Luthfi Hawari, M. (Ilustrator)
Rinduku dalam sepi : kumpulan puisi
Zainal Arifin Aka (Pengarang)
Higehiro-after being rejected, i shaved and took in a high school runaway vol.2
Shimesaba, Boota, Adachi Imaru ; Lidwina Leung (alih bahasa) ; Marin Hermanto (editor)
