Research methods for business : a skill-building approach

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Research methods for business : a skill-building approach

SEKARAN, Uma ; BOUGIE, Roger

BUSINESS - RESEARCH - METHODOLOGY

Detil Buku

Edisi 6th ed.

Penerbit West Sussex, UK : John Wiley & Sons, 2013

Deskripsi Fisik xxi, 423 p. : illus. ; 28 cm.

ISBN 978-1-119-94225-2

Subjek BUSINESS - RESEARCH - METHODOLOGY

Bahasa -

Call Number 650.072 SEK r

Deskripsi

Index : p. 409-23 ; P. 401-407 ; Research methods for business : a skill-building approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager.