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Luxury retail management :  how to the world's top brands provide quality product and service support

Luxury retail management : how to the world's top brands provide quality product and service support

CHEVALIER, Michel ; GUTSATZ, Michel

Edisi
Penerbit Singapore : John Wiley & Sons, 2012
Deskripsi Fisik xiii, 306 p. : ilus. ; 23 cm.
ISBN 978-047-083-026-0
Subjek RETAIL MANAGEMENT
Bahasa -
Call Number 658.87 CHE l

Tersedia di:

Perpustakaan Jakarta - Cikini
Dapat dipinjam: 3

Deskripsi

Indeks : p. 297-306 ; p. 291-293 ; The relationship between luxury brands and the people who buy them is different from any other commercial transaction but the way that the two interact is changing rapidly. Twenty first century customers are increasingly looking for a more personalized experience, moving away from big department stores toward dedicated boutiques that offer an intimate retail experience.

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