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Luxury retail management : how to the world's top brands provide quality product and service support
CHEVALIER, Michel ; GUTSATZ, Michel
RETAIL MANAGEMENT
Detil Buku
Edisi
Penerbit
Singapore : John Wiley & Sons, 2012
Deskripsi Fisik
xiii, 306 p. : ilus. ; 23 cm.
ISBN
978-047-083-026-0
Subjek
RETAIL MANAGEMENT
Bahasa
-
Call Number
658.87 CHE l
Deskripsi
Indeks : p. 297-306 ; p. 291-293 ; The relationship between luxury brands and the people who buy them is different from any other commercial transaction but the way that the two interact is changing rapidly. Twenty first century customers are increasingly looking for a more personalized experience, moving away from big department stores toward dedicated boutiques that offer an intimate retail experience.
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https://perpustakaan.jakarta.go.id/book/detail?cn=JAKPU-12139000000115
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