Marketing

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Marketing

ELLIOTT, Greg ; RUNDE-THIELE, Sharyn ; WALLER, David

PEMASARAN -- MARKETING

Detil Buku

Edisi 2nd ed.

Penerbit Australia : Wiley, 2012

Deskripsi Fisik xxviii, 572 hlm. : ilus. ; 30

ISBN 978-1-7246-721-4

Subjek PEMASARAN -- MARKETING

Bahasa -

Call Number 658.8 ELL m

Deskripsi

hlm. 555-572 ; Marketing 2 nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1 st edition of this text was the most successful 'ground-up' Introductory Marketing text ever released in the local market. Building on the strengths of the popular 1 st edition, the text and its extensive accompanying digital resources are designed to engage students in the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts, coupled with detailed coverage of the latest marketing theory, research and thinking. This text provides a thorough analysis of contemporary marketing and is an essential guide to best practice.