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Marketing in asia

Marketing in asia

RUDELIUS, William ; HARTLEY, Steven W. ; GEOK THENG, Lau

Edisi 2nd ed.
Penerbit New York : McGraw Hill, 2013
Deskripsi Fisik lvi, 822 p. : ilus. ; 27,5 cm
ISBN 978-1-259-00789-7
Subjek MARKETING MANAGEMENT
Bahasa Inggris
Call Number R/658.8 KER m

Tersedia di:

Perpustakaan Jakarta - Cikini
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Deskripsi

Indeks : p. 810-822 ; Experience, leadership, innovation. based on the best-selling U.S. text marketing, the second edition of marketing in Asia continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available.

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