RUDELIUS, William ; HARTLEY, Steven W. ; GEOK THENG, Lau
MARKETING MANAGEMENT
Detil Buku
Edisi2nd ed.
PenerbitNew York : McGraw Hill, 2013
Deskripsi Fisiklvi, 822 p. : ilus. ; 27,5 cm
ISBN978-1-259-00789-7
SubjekMARKETING MANAGEMENT
BahasaInggris
Call NumberR/658.8 KER m
Deskripsi
Indeks : p. 810-822 ; Experience, leadership, innovation. based on the best-selling U.S. text marketing, the second edition of marketing in Asia continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available.