Unduh JAKLITERA Mobile
Global strategic management
PENG, Mike W.
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Deskripsi
Index : p. 483-522 ; In this book, "global strategy" is defined not as a particular multinational enterprise (MNE) strategy, but as "strategy aroun the globe." While emphasizing international strategy, we do not exclusively focus on it. Just like "international business" is about "business" (in addition to being "international"), "global strategy" is most fundamentally about "strategy" before being "global." Most global strategy and international business textbooks take the perspective of the foreign entrant, typically the MNE, often dealing with issues such as how to enter foreign markets and how to look for local partners. Important as these issues are, they only they only cover one side of international business-namely, the foreign side. The other side, naturally, is how domestic firms strategize by competing against each other and dealing with foreign entrants. Failing to understand the "other side", at best, capturres only one side of the coin.
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