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Basic marketing : a marketing strategy planning approach
PERREAULT, William D. ; MCCARTHY, E. Jerome ; CANNON, Joseph P.
Edisi
19th. ed.
Penerbit
New York : McGraw-Hill Irwin, 2013
Deskripsi Fisik
28 cm. : ill. ; photos ; 28 cm
ISBN
978-1-259-06076-2
Subjek
MARKETING
Bahasa
Inggris
Call Number
658.8 PER b
Tersedia di:
Perpustakaan Jakarta - Cikini
Dapat dipinjam: 4
Deskripsi
Index : p. 697-726 ; This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of statisfying customers. We take that point of view seriously and believe in practicing what we preach. So you can trust that this new edition of Basic Marketing-and all of the other teaching and learning materials that accompany it-will statisfy your needs. We're excited about this 19th edition of Basic Marketing and we hope that you will be as well.
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