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Basic marketing :  a marketing strategy planning approach

Basic marketing : a marketing strategy planning approach

PERREAULT, William D. ; MCCARTHY, E. Jerome ; CANNON, Joseph P.

Edisi 19th. ed.
Penerbit New York : McGraw-Hill Irwin, 2013
Deskripsi Fisik 28 cm. : ill. ; photos ; 28 cm
ISBN 978-1-259-06076-2
Subjek MARKETING
Bahasa Inggris
Call Number 658.8 PER b

Tersedia di:

Perpustakaan Jakarta - Cikini
Dapat dipinjam: 4

Deskripsi

Index : p. 697-726 ; This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of statisfying customers. We take that point of view seriously and believe in practicing what we preach. So you can trust that this new edition of Basic Marketing-and all of the other teaching and learning materials that accompany it-will statisfy your needs. We're excited about this 19th edition of Basic Marketing and we hope that you will be as well.

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