Unduh JAKLITERA Mobile
Basic marketing : a marketing strategy planning approach
PERREAULT, William D. ; MCCARTHY, E. Jerome ; CANNON, Joseph P.
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Deskripsi
Index : p. I-1 - I-30 ; Basic Marketing 18e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the “four Ps” in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas.
Ulasan
Buku Rekomendasi Lainnya
Agama-Agama Yang Berkembang di Dunia dan Pemeluknya
Sukardji,K
Hidung = Nose : Alat Pencium ( Sense of Smell )
NELFIA, Hasna
Miss jinjing belanja sampai mati Amelia Masniari ; ed. Resita Wahyu Febiratri dan Christian Simamora
MASNIARI, Amelia
SMS : Spiritual Motivation for Success
SYARBINI, Amirulloh ; HARYADI, Jumari ; SUBANDI Achmad
Damarwulan : Senapati Kerajaan Majapahit
USMAN, Zuber
Cabai : si pedas penambah selera
SRIYON
Ripat : rangkuman ilmu pengetahuan alam terlengkap
KUSUMO, Romli Ainul
Adalet ve kalkima partisi (AKP) vs kemalis : startegi kebijakan AKP mengubah arah kebijakn politik di Turki
AMALSYAH, Ahlul
Stephen Hawking : pencarian teori segala hal
Kitty, Ferguson (Pengarang) ; A. Hadyana Pujaatmaka (Penerjemah) ; Budi Kurniawan (Penyunting)
in between
Angelique Puspadewi (Pengarang)
Kooong: Kisah tentang seekor perkutut
Iwan Simatupang (Pengarang)
Al-Mustashfa jilid 2 : rujukan utama ushul fikih
Imam Al-Ghazali
Hari pertama Zaki masuk sekolah
Widya Ross (Pengarang) ; Mira Widhayati (Ilustrator) ; Cintya Arsya (Penyunting)
Mewawancarai ikan
Lina Nurdiana (Pengarang) ; Yuli Triyuliani (Penyunting)
