Essentials of marketing research, 5th edition

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Essentials of marketing research, 5th edition

Zikmund, William G. ; Babin, Barry J.

pemasaran -- penelitian

Detil Buku

Edisi 5th ed.

Penerbit Australia : South-Western, 2013

Deskripsi Fisik xxiv, 452 hlm. : ilus. ; 28 cm.

ISBN 9781133273431

Subjek pemasaran -- penelitian

Bahasa Indonesia

Call Number 658.83 ZIK e

Deskripsi

Hlm. 445-452 ; The organization of the fifth edition of essentials of marketing research follows the logic of the marketing research process. The book is organized into six parts. Each part presents the basic research concepts for one of the stages in the research process and discusses how these concepts relate to decisions about conducting specific projects. Part 1: introduction, part 2: designing research studies, part 3: measurement, part 4: sampling and statictical theory, part 5: analysis and reporting, and part 6: comprehensive cases with computerized database.