Marketing places : attracting investment, industry, and tourism to cities,states, and nations

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Marketing places : attracting investment, industry, and tourism to cities,states, and nations

Kotler, Philip (Pengarang) ; Donald H. Haider (Pengarang) ; Irving Rein (Pengarang)

Detil Buku

Edisi -

Penerbit New York : The free press, 1993

Deskripsi Fisik vii, 365 Halaman ; 22 cm

ISBN 9780029175965

Subjek -

Bahasa Inggris

Call Number R/658.8 KOT m

Deskripsi

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. When trouble strikes, places resort to various palliatives such as chasing grants from state or federal sources, bidding for smokestack industries, or building convention centers and exotic attractions. The authors show instead that places must, like any market-driven business, become attractive "products" by improving their industrial base and communicating their special qualities more effectively to their target markets.