Managing global alliances : key steps for successful collaboration
Cauley De La Sierra, M. (penulis)
Perusahaan Bersama -- Ekonomi Industri
Detil Buku
EdisiEdisi pertama
PenerbitNew York : Addison-Wesley Publishing Company, 1994
Deskripsi Fisikv, 217 halaman : ilustrasi ; 23 cm.
ISBN0201427710
SubjekPerusahaan Bersama -- Ekonomi Industri
BahasaIndonesia
Call NumberR/338.7 CAU m
Deskripsi
Successful companies no longer assume they alone are capable of developing, manufacturing and marketing the products their business require. Increasingly, firms seek partnerships to stay ahead of the competition or even to survive in today's global economy. Global markets may soon be dominated by extended corporate families with multiple links and partners.