Managing global alliances : key steps for successful collaboration

Cauley De La Sierra, M. (penulis)

Perusahaan Bersama / Ekonomi Industri

Edisi Edisi pertama

Penerbit New York : Addison-Wesley Publishing Company, 1994

Deskripsi Fisik v, 217 halaman : ilustrasi ; 23 cm.

ISBN 0201427710

Subjek Perusahaan Bersama / Ekonomi Industri

Bahasa Indonesia

Call Number R/338.7 CAU m

Tersedia di:

~Perpustakaan Jakarta - Cikini

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00006011628

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R/338.7 CAU m

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Deskripsi

Successful companies no longer assume they alone are capable of developing, manufacturing and marketing the products their business require. Increasingly, firms seek partnerships to stay ahead of the competition or even to survive in today's global economy. Global markets may soon be dominated by extended corporate families with multiple links and partners.