Management of a sales force

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Management of a sales force

Spiro, Rosann L. (Pengarang) ; Gregory A. Rich (Pengarang) ; William J. Stanton (Pengarang)

Manajemen -- Marketing

Detil Buku

Edisi Edisi Kedua belas

Penerbit New York : McGraw-Hill, 2008

Deskripsi Fisik xxiii, 584 halaman. : ilustrasi. ; 26 cm.

ISBN 9780071259446

Subjek Manajemen -- Marketing

Bahasa Inggris

Call Number R/658.81 SPI m

Deskripsi

"Management of a Sales Force" is the best selling text in the sales management market, with a reputation for blending leading-edge research and student-friendly writing better than any other book. The 12th edition has been thoroughly revised to reflect all the changes that affect the sales manager's role, from the increasing globalization of business to savvier customers who now use the internet to research their purchasing decisions. All chapters have been updated with current company examples that demonstrate how the best sales executives are adapting to these and other new challenges. In addition, the latest sales management research studies and reports are presented in a straightforward, easy-to-read manner, making "Management of A Sales Force, 12e", by far the most current sales management textbook on the market.