Belum ada ulasan untuk buku ini.
Jadilah yang pertama untuk mengulas!
Consumer behavior : buying, having, and being
SOLOMON, Michael R
CONSUMER BEHAVIOR = PERILAKU KONSUMEN
Detil Buku
Edisi
8th ed
Penerbit
New Jersey : Pearson Prentice Hall, 2009
Deskripsi Fisik
720 p. : ilus. ; 27.5 cm.
ISBN
978-0-13-515336-9
Subjek
CONSUMER BEHAVIOR = PERILAKU KONSUMEN
Bahasa
Indonesia
Call Number
R/658.834 2 SOL c
Deskripsi
This book goes beyond the discussion of why people buy things. It explores how products, services, and consumption activities contribute to shape people-s social experiences too. It is most suitable for undergraduate and MBA courses in consumer behavior. Critical Thinking in Consumer Behavior Case Study - a case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter's contents.Wheel of Consumer Behavior - underscores the complex - and often inseparable - interrelationships between the individual consumer and his or her social realities. Digital Consumer Behavior - A Virtual Community - The eighth edition continues to highlight and celebrate the brave new world of digital consumer behavior. Illustrations are liberally sprinkled throughout the text.
Pinjam Buku Ini
Yuk, bagikan buku ini!
Salin tautan:
https://perpustakaan.jakarta.go.id/book/detail?cn=JAKPU%2F11110000000942
Buku ini dapat dipinjam/dibaca di:
Perpustakaan Jakarta - Cikini
Baca di tempat: 2
Perpustakaan Jakarta Utara - Koja
Dapat dipinjam: 3
Buku Terkait
Buku Rekomendasi Lainnya
