Consumer behavior :  buying, having, and being

Consumer behavior : buying, having, and being

SOLOMON, Michael R

CONSUMER BEHAVIOR = PERILAKU KONSUMEN
Detil Buku
Edisi 8th ed
Penerbit New Jersey : Pearson Prentice Hall, 2009
Deskripsi Fisik 720 p. : ilus. ; 27.5 cm.
ISBN 978-0-13-515336-9
Subjek CONSUMER BEHAVIOR = PERILAKU KONSUMEN
Bahasa Indonesia
Call Number R/658.834 2 SOL c
Deskripsi
This book goes beyond the discussion of why people buy things. It explores how products, services, and consumption activities contribute to shape people-s social experiences too. It is most suitable for undergraduate and MBA courses in consumer behavior. Critical Thinking in Consumer Behavior Case Study - a case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter's contents.Wheel of Consumer Behavior - underscores the complex - and often inseparable - interrelationships between the individual consumer and his or her social realities. Digital Consumer Behavior - A Virtual Community - The eighth edition continues to highlight and celebrate the brave new world of digital consumer behavior. Illustrations are liberally sprinkled throughout the text.
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