Unduh JAKLITERA Mobile
Info
- Format keyword tidak valid.
Marketing Management Strategies
FERRELL, O. C. ; HARTLINE, Michael D.
Tersedia di:
Deskripsi
Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs. The book's focus is based on the creative process involved in applying marketing knowledge to developing and implementing marketing strategy. It includes a comprehensive planning framework and myriad examples for effectively developing and executing marketing plans. The authors stress the integration and coordination of marketing decisions with other functional business decisions as the key to achieving an organization's overall mission and vision. They also emphasize the need for integrity in the strategic planning process.
Ulasan
Buku Rekomendasi Lainnya
Encyclopedia Americana 26
7 Hari Jago Manipulasi Photoshop
EFFENDHY, Asep ; SUDARMA S.
Bebe : Lebah pemberani
KHALISA S.
Seni kerajinan bambu
GARHA, Oho
Sulap Kartu Toni Setiawan ; ed. Aziz Safa
SETIAWAN, Toni
How to be a brilliant thinker : Latih pikiran anda dan temukan solusi-solusi kreatif
SLOANE, Paul ; PONZIANI, Riga D.
World war Z : An oral history of the zombie war
Brooks, Max.
Calakan Aksara, Basa, Sastra, Katut bahasa sunda
Elis Suryani (Pengarang)
Top 10++ Best K-Pop Subunit
Ara Yoo (Pengarang)
Panen rupiah dari budi daya ikan mas "Rajadanu"
Nugroho, H. Estu (Pengarang) ; Ratri Medya (Penyunting)
Bagaimana menjadi istri shalihah & yang sukses?
Ibrahim, Ummu Ibrahim Ilham Muhammad (Pengarang) ; Kathur Suhardi (Pengarang)
Ayo, kita berteman! : perbedaan itu menyenangkan
Ana. D. Itsna Pebriana (Pengarang) ; Moch Rizky Lutfi (Ilustrator)
Al-Khawarizmi : Tokoh utama Matematika
Yoli Hemdi (Pengarang)
Karena-mu, Ikhlasku setenang langit
Kitairae (Pengarang) ; Budi Setiawan (Pendesain sampul) ; Widuri Dwi Astuti (Penata letak)
